90% Manual Work. 40% Product Launches Delayed.

Based on insights from 35 PIM, e-commerce, and product operations leaders in the industry.

"For a single product, it takes 30-45 minutes just to enter the data. Before trade shows, we spend 40 extra hours—a full work week—on data maintenance."

"100 products × 20 fields × 6 languages = 12,000 manual data entries. It's incredibly time-consuming and expensive due to the agency involvement required."

"It took six months just to add a single attribute to the system. For marketplace onboarding, brands wait 180 days on average."

"30% of working time is lost to data inconsistencies. Everything has to be typed by hand—we search through 400 attributes with Ctrl+F."

Essence
Cosnova
GHD
Kellogg's
Bosch
Wella
Mann+Hummel
Tradebyte
Igus
Akeneo
Pimcore
ProductsUp
Salsify
+20 more
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AI Commerce is Here. If Your Product Data Isn't Ready, You're Invisible.

What's Happening
OpenAI Shopping inside ChatGPT
Live
Google Agentic Commerce announced
2025
Consumer Behavior From searching to buying inside chat
Shift
The New Buying Journey
Traditional
Search Browse Compare Buy
AI Commerce
Ask AI Recommends Buy
Result Products with poor data won't be recommended. They'll be invisible.
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